Keyword research is critical in content creation. Creating great content is essential to raise your site’s ranking on the search engine results page (SERP). Thus, you must find and use the right search terms to boost site traffic, gain clicks, and gain new audiences.
There are keyword research tools for SEO you can use to achieve all of these. A digital agency in Jaipur may use one or a combination of software depending on their goal. Try checking each one to discover the best keyword research tool for your website.
Keyword Research Tools
1. Google Keyword Planner (GKP)
The keyword planner is part of Google Adwords, so it generates information based on paid search data. To use the tool, you must create an Adwords account.
The previous version of the keyword planner displays a pop-up window with options and preferences to generate the result of suggested keywords. The current version allows you to enter and compare up to three keywords. GKP shows the metrics and forecasts of the selected keyword. It offers audience targeting based on devices and location and suggests relevant search terms based on average monthly search volume.
Like any comprehensive keyword research too, Ahrefs displays keyword difficulty and search traffic. It shows the worldwide search volume by country and by month of the keyword you entered. Moreover, it shows the total number of clicks it gets on the SERP. It also lets you know of the query’s return rate. The return rate is the frequency of search for the term during the month.
Below these metrics are the top ten links from the SERP. Clicking on each link shows the site’s backlinks. Ahrefs is ideal for checking competitor’s backlinks and checking the traffic potential of a topic.
3. Moz Keyword Explorer
Moz Keyword Explorer has a simple interface. It’s guaranteed to be beginner-friendly to those without a solid background in SEO. It’s straightforward while it’s metrics are precise. It analyzes the keyword or site based on ‘search volume,’ ‘difficulty,’ ‘potential,’ and ‘opportunity.’
When looking for keyword, go for those with low difficulty scores. These search queries are less competitive than those with high scores. It also offers an opportunity for you to take the top spots in the SERP. Long-tail keywords, for instance, have high potential and opportunity scores.
4. Google Trends
One of the lesser known tools from Google is Google Trends. You can guess its function from its name. It a product showing the latest topics on the Internet. It helps you track what people talk and which interest users.
It’s a free tool giving you the relevant stories to the topic and related queries. It also shows a graph of the keyword’s frequency of use over time. Scroll further, and you find interest maps by state or region.
Google Trends is useful when comparing brands, products, and other related queries.
5. Wordstream’s Keyword Tool
Wordstream’s tool enables you to target your niche using the industry-specific terms it generates. It also supports keyword suggestions and allows you to group your queries based on a common theme. IIt’s the perfect tool for coming up with a unique long-tail keyword with SEO potential.
Wordstream is also a tool for paid advertising. It consolidates data among all your platforms. That’s why keyword targeting and optimizing paid ads are its primary functions. If you want to increase advertising returns other than keyword research, it is the right tool for you.
A goal of keyword research is to explore the traffic potential of a topic. It must not only attract the impressions of your site. It must also increase the clicks and encourage you to earn backlinks. These tools must be part of your SEO techniques this 2018 to improve your ranking on the SERP.