Social Media Engagement
Nowadays, social media marketing is a central part of most marketing strategies. Generating social media engagement is imperative to the success of a company. However, achieving clicks, likes, conversation, shares, etc. is simply not as easy as it may seem.
What’s more, social media is more than just likes, conversions and shares.
Social media is a way to engage and interact with your consumers, while discovering new things about their interests and pain points. This is a framework for building a strong relationship with your audience.
There are many great strategies to strengthen your social media presence, but which ones actually work? And which ones won’t break the bank?
Our team at Trailblaze Marketing has compiled 12 FREE ways to easily increase social media engagement.
1) Participate in Social Chats
In order to achieve engagement from your clients, you need to engage with them as well by commenting back and liking other accounts’ content. Social media is a community and you reap what you sow.
For example, Twitter social chats are great for getting involved in Twitter communities. They create a common place for many people to share thoughts on common topics. Chats are created around a hashtag (#) that generally describes the category of the chat. For instance, #SproutChat focuses on social media. Each week the focus of the chat is on a different aspect of social media marketing.
These chats allow you to show your knowledge as well as create conversations with others. Check out 25 great ones you can get involved in!
2) Utilize LinkedIn Groups
LinkedIn groups are communities within LinkedIn that act in similar ways to twitter chats. The groups are built around common interests and present a chance for you to share your content for people to enjoy. These groups are great because you’re speaking to an audience that is already primed to enjoy your content, as it is relevant and pertains to their interests.
While being active in these groups, be sure to interact with others’ posts; don’t continuously post your content and fail to recognize the posts of others. You can see a directory of LinkedIn groups here.
3) Exercise Evergreen Content
Evergreen content is the idea of repurposing content. Many businesses put hours into making a great blog, publish it, share it on social media, and then cross their fingers, hoping to get great engagement.
Is that the end of it? No, you need to repurpose great content to help it live longer and give it the possibility to reach more people.
Evergreen Content is content that stands the test of time and is always relevant to your audience. It is important to implement this into your strategy to get the most out of your marketing efforts. As they say, work smarter, not harder. With evergreen content you don’t have to reinvent the wheel every time.
When you re-share content, change up the wording of your posts each time you share the blog so that it reaches people in different ways. Here are 24 social post ideas for one blog that we highly recommend trying!
4) Listen to your followers
The best thing about social media marketing is that your get many great insights into your clients and followers. Pay attention to what they are sharing day-to-day. Is your content aligning with this? What type of content do they consistently like? Use these metrics to tailor your posts to your audience. Take note of any changes that need to be made in order to make your content more appealing to your audience. If not, you are just pumping out content that no one is interested in – which is a waste of your efforts!
5) Create Capturing Images
In social media marketing, images are so critical. Put yourself in the consumers’ position. Every day, through various social media feeds, your customer is exposed to roughly 1500 pieces of content a day on Facebook alone! That’s a lot to sift thought. Think about what catches your eye and forces you to click? Quality images are the answer here.
For effective engagement, create images that capture a reader’s attention throughout their scrolling and forcing them to pause. If you read our blogs, you can see that we’re a big fan of implementing GIFs into blogs when appropriate (most of the time).
Tweets with images alone can get you up to 200% more engagement, so just imagine what merging multiple images into a Gif can do for that percentage! Exciting isn’t it? A GIF is almost the perfect hybrid between an image and a video, and can play an important part in boosting engagement.
6) Post at the Right Times
One important aspect about social media is its fickle nature. One of the best ways to combat that and reach maximum engagement is by posting at the right time. If you use the instagram insights tool, and do some research on when the best time to post on social media is, your engagement will stay consistent and increase in time!
This research should be based off of your followers. Check what time of day they spend the most time on social media, as well as when they tend to click on links. There are great tools available such as Tweroid, Followerwonk, and SocialBro that can help you determine the optimal time to post. In addition tools such as HootSuite help you schedule posts at these ideal times in advance.
7) Be consistent with post schedule
Once you find the ideal times to publish and post, be consistent at doing so at those times daily. This is where programs like Hootsuite work best. As your engagement increases and more people are seeing your content they will become used to receiving it at the same time each day. Use this to your advantage to build an audience!
8) Initiate Conversation
For high engagement you can initiate discussion on your posts. Pose questions in your captions, like posts, thank people for commenting/reposting, tag people. There are many ways to start and encourage conversation via social media.
Since many social media platforms have messaging platforms, it’s also important to monitor your inbox and notifications to see if people are enjoying your content or if they have any questions. This is a great way to not only is it great customer service, but to build lasting and trusting relationships with your followers.
As mentioned earlier, Twitter Chats are great for encouraging conversations. People often reply to tweets with more points and questions. Get involved in ways like these and get to know your audience!
9) Videos Entice Clicks
A popular development in social media strategy is the implementation of videos. Imagine you’re scrolling through your news feed point – don’t you stop most often when you see a video shared by a friend? Videos on Facebook alone take up 30% of your news feed.
Many people wonder what types of videos help to increase engagement. The answer to this question is quite complex. Videos are great for showing the personality of your company. Did you have a karaoke night? Share a peek of it with your followers – it shows you are human too!
It is also great to show product videos as 64% of consumers are more likely to buy a product after watching a video about it. Experiment with it until you find what works best for your company. A dynamic demonstration is much easier to understand than static imagery.
10) Add Personality
Social media is a great way to infuse your company’s personality into marketing. Show your audience who they are working with. This can be done many different ways such as behind the scenes pictures, employee features on your pages, and how your posts are branded.
Consumers are more likely to engage when they are comfortable with, and know, who they are going to be dealing with. Social media is a nice way to establish credibility, which you’ll need in order to convince clients to purchase.
If you are a marketing agency, be fun – show them a picture of your ping pong or bowling lunch break! People want to do business with people they will get along with!
11) Share the Work of Others
The old saying, “Give credit where credit is due” certainly holds true when it comes to marketing and increasing social media engagement.
When you read a great blog, share it and tag the author in it – maybe they will return the favor for you! Same goes when writing blog posts as well. As discussed, social media is an online community. The laws of reciprocity will apply, and you should capitalize on them.
You can link to another blog that may go into a deeper level about one piece of your blog.
When analyzing performance, that author will look back and see that some traffic is coming from your blog. Back linking is a great way to boost your SEO, and to create business alliances that will generate more leads. [Note: Professional SEO audits are a great way to uncover these types of opportunities.]
They will then be more likely to share your work on their social media and in their blogs and will leave them saying:
12) LinkedIn publishing
While it can be overlooked in the commercial sense, LinkedIn is one of the most powerful professional networks and presents a great opportunity to promote your work and products.
LinkedIn has a publishing feature called “Publish a Post” which allows you to write long-form pieces that will be shared within your network. Once published, everyone in your network will be notified of your newest article, drawing them in to take a look. In addition, these posts live on your profile in their own section, serving as a portfolio and easy place of access to refer people to.
There you have it – 12 of our favorite free ways to increase social media engagement. We hope that you enjoyed this article and that you are able to utilize these tips in your social media marketing strategy!