Hire Women Freelancers: 2018 is almost half. And how we all the love the idea of starting fresh and new and look forward to things to come with anticipation. Similarly, the global freelancing trend is upbeat, with freelancing and part time work opportunities becoming more easily doable, rewarding and accessible with sites such as, sharp freelancer, UpWork finding a strong and commendable online presence.
Undoubtedly, the freelancing market will only expand and become more robust in the coming year.
Women freelancers in 2018
However, an offhand image of the freelance world portrays that women dominate this economy more than men. And there are hardcore facts to support this view. According to research by Edelman Berland, in America alone, 53% of full time freelancers are women. But are they essentially better than men or rather should companies look to hire more women freelancers in the coming year? To answer this question with clarity, we first need to understand how women make better freelancers, and if so, how they are more easily hired or upgraded in the online marketplace.
Number games – There are more women freelancers than men
Women are more oriented towards freelancing and part time assignments, especially, women of emerging economies like India, who are educated and skilled, yet deeply rooted in their family and household activities. Though there are skilled men freelancers out there, men inherently still prefer to have a stable full time job and enjoy the many nuances of work, discussions, meetings and leisure in their office space. This puts more women willing to work as freelancers as opposed to men, thus making it important for companies to consider digging into the female talent pool for freelancing. There are more chances of finding the required candidate amongst women, simply because there are more women out there who are looking for freelancing opportunities.
Detailing and Communication is the key
There are many qualities that are innate to women, which also make them a better choice for hire. Our intent is not to fit men and women into compartmental boxes, each having specific sets of qualities and mannerisms; however, a generalized approach can be forgiven in this context. Women are deemed to have an eye for detail and are generally more communicating and responsive than men. Hence, for jobs that require attention to minute details, such as, reviews, analysis, corrections and so on, women are usually touted as being better hires. Similarly, women make sure they are clear as to what the deliverable are and make sure there is no lapse in communication. One often sees quick responses and questions from women rather than men.
Women are better at multi-tasking
This is definitely a no brainer- freelancing is the stronger forte for women, who find doing multiple things at the same time a common way of life. Companies looking to give multiple assignments such as, researching, looking into multiple client accounts, marketing or social media advertising should prefer women over men for their ability to manage various tasks simultaneously.
Women are more flexible and usually less demanding
Since women are good at multi-tasking, they understand they have multiple commitments to fulfill on various fronts. This sense of not being able to concentrate fully on a single agenda, make them more flexible and less demanding in the freelancing world. Women freelancers are usually paid less than men and are very flexible yet true to their deadlines and commitments. For companies it is hence profitable to hire female freelancers since they do not expect or ask for very high remuneration.
Virtues that make a strong and recurring client base
Sympathy, empathy and patience are a set of virtues that favor women. Which is why, jobs that require client interaction, voice calling, marketing and so on, hold larger scope for women freelancers than men. Companies that cater to customer service or interacting with clients’ on a regular basis should definitely opt for hiring female freelancers.
Women are more suited for creative jobs
Women are often deemed more creative than men and female freelancers are forging ahead in the creative online space of writing, blogging, designing and media graphics. Companies looking to hire freelancers in creative areas will find women freelancers not only contributing more, but showing more interest and a will to learn and accommodate the company’s different perspectives.
Freelancing is definitely here to stay, and as we complete 2018 it will be heartening to see more opportunities and developments in the freelance economy. We are hoping that companies will keep the many advantages of hiring female freelancers in mind and with sites like upwork and sharp freelancer they needn’t go too far.