Attractive website design is essential, but you cannot miss the sight of what your website is actually for – to turn and convert web traffic into lead-form submissions, phone calls, physical-location visits, contact-form submissions and sales. Without such efforts, your business will not produce enough revenue. Usually, the more is the conversion rate of your website, higher the revenue your business will produce.
Furthermore, know what ways you can improve your website’s engagement rate and what necessary changes you should make to generate higher revenue. Here are 6 keys points that you can apply to enhance your conversion rates.
1. Always choose a responsive web design-
According to the research, almost 40% of the total traffic comes from mobile devices. This figure, while already vital, and that will keep growing. If in case, your website doesn’t produce a satisfactory mobile experience then you are shooting yourself in the bottom.
An RWD- responsive website design adjusts to get fit any screen such as desktops, laptops, smartphones also including tablets. It adapts in such a way that makes all pages, features and operations accessible, regardless of which devices the user is surveying on. Would you sit there and try to manage your mobile screen just to read the content or obtain any offer? Of course not, and neither will your clients.
2. Instead of a complex, you must prefer a simple design-
In early days, web-design trends were at the top. There were many animation and flash at all the rage. Now, plain and simple designs are the most popular. Rather than the branding of products and trying to impress visitors with quirky features, whereas today’s customers like and appreciate a simple, clean design.
AIways impress your visitors with the best and precise content and your offerings. Bombarding them with useless flash and unnecessary animation not only irritates them, but it also reduces the loading speed of your website.
3. Avoid the stock images-
Firstly, let’s clear one thing that stock images are only great for a few things, like as your blog posts. There are various sources which are freely available with high-quality stock images. Though, they don’t fit your company’s any web page.
I flinch whenever I observe a company’s website that applies painfully artificial stock images on pages that represent what the business exactly produces. If you desire to include and add the photos of your team, then hire a professional photographer and go further.
Many of the clients don’t hold enough faith and confidence in a business that tries to convey their professionalism and expertise by applying stock images. Thus, whichever images you use, make sure they are realistic.
4. Make sure your website navigation is easy-
It is essential when users arrive on your website they must be able to find what they are seeking out within a couple of seconds. If they couldn’t get it easily and have to search for a longer time than they will leave your site immediately and obviously go on another website.
To avoid that, Keep your website navigation list as simple as possible. Displaying too many choices will confuse your site visitors. You must have a simple and clear track for every action you want your visitors to perform, whether it’s a form submission or a particular target page.
5. Never make it tough for a customer to reach you-
A phone number is always an excellent idea, many consumers reach a business through its website, particularly if they are asking for a service. They don’t want to be leaned and deceived, they only need information. So, make it as simple and easy as possible for valuable customers to get in touch with you. Once you make it simple, your visitors are able to access and gather all of the necessary information required at the time of initial contact.
6. Exclude social-media feeds-
While social media was new, everyone used to place their social feeds on their websites. But now, users know how to get connected with a specific brand on social media. Lodging Facebook, Twitter and other feeds on your website can just draw users attention away from your progress aims.
Putting social icons in your sidebar or footer that link to your accounts is the best idea. If a visitor feels likely to follow or connect with your brand they will. You want them to read and understand your web content and products, complete your forms and also execute purchases, not just scroll through your earlier posts and tweets.
Hence, all the above discuss were the best tips to increase your website’s conversion rate which could help your business to grow across the globe.
Still, have any queries? Or you wish to add some more website-conversion tips here? If its so, do share them with us.
Author Bio: Chris Peter Kimera is the founder of TechTIQ Solutions, a mobile app development company in London. Chris is very passionate about building highly effective outsourced product development teams tha build game-changing solutions.